We try to respond to a wide variety of design briefs, and put the tastes of the customer first. However there are certain threads that run through all our work at every stage from the design through to the final polishing:

http://www.waywood.co.uk/genimages/03_CodEyelBech.jpgLong-term approach
As designers we are inevitably influenced by contemporary aesthetics and affected by the same factors which created them, but we will not be distracted by passing fads. We design with the long term very much in mind. After all, there is little point making things which will physically last hundreds of years if they cease to be appreciated within ten.

When making, we cling to the adage that if in any doubt at all, make it stronger. It often means that many hours of careful work go unseen, but we know we will be outlasted by centuries by what we have made.

The approach extends into other areas too - for example in the choice of woods (from sustainable sources), the preference for solid wood and natural finishes like oil which will improve with age rather than deteriorate.

http://www.waywood.co.uk/genimages/01_TbDBtchTCht.jpgSubtlety
We feel that subtlety is at least part of the key to long-lasting design. It is surprisingly easy to design for immediate (but fleeting) 'impact', and surprisingly difficult to design for long years of warm appreciation. We are often told that our pieces are appreciated even more months or years later than when first made. To us this is a measure of success.

Our material also affects our design. The warmth and infinitely variable nature of wood inspires us to treat it with respect, rather than impose on it in forced and arbitrary ways. Our aim is to create works which have subtlety and character.

Fitness for purpose
Another easy, but ultimately fruitless path is that of designing for look alone. All too often (even with high quality designer-made work) function is secondary to look - for example dining tables with elaborate legs which allow inadequate space for human legs! We place great emphasis on fitness for purpose, and the appropriateness of a piece for its setting.

http://www.waywood.co.uk/genimages/03_CodSerpABW_Dtl2.jpgSensitivity
One maker will be responsible for any one job, right from the initial marking and cutting of the wood through to the application of the finish. Like many before us who are trying to uphold the craft tradition, we believe that this is vitally important. It is the commitment of the craftsman, feeding off the satisfaction and pride generated by each stage of the process, which brings life to what he is making. Only this approach can bring the sensitivity to a piece which makes it a pleasure to own, rather than merely useful or even impressive.

Individuality
Our approach means that everything we make is individual. With so much uniformity around us, we feel privileged to be able to express our own individuality through our work, and hope that we are enabling our customers to express theirs by owning something that they have commissioned.

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